PepsiCo Foods’ mission is to “Become a leading company in the production of snacks”. Accordingly, this campaign collaborated with “Tho 7 Mau” to come up with new packaging with the goal of increasing brand awareness and sales. In this campaign, Xanh Marketing’s scopes of work included: strategic planning, creative production, content production on fanpage, media performance (Facebook), visual design, media booking: community booking, KOLs booking, Tiktokers booking, producing Poca characters.