New Choice wished to build brand trust in mainstream media through community channels. Besides, New Choice launched new products which were aimed at a wider consumer pool while increasing active user engagement within the brand. In this campaign, Xanh Marketing’s scopes of work included: strategic planning, creative production, building adhoc campaign (key message, landing page building), media booking: community booking, KOLs booking, PR booking, producing content on fanpage & community page, producing talkshow, comic, iTVC.