Campaign:
Salinda Summer 2019
Client:
Salinda Boutique ResortScope of Work:
- Creative planning (Key Message, Key Visual)
- Creative Content Production (Fanpage, PR, Landing Page)
- Media Performance (Facebook Ads)
CHALLENGE
Mainly focusing on foreign guests in the past, Salinda need a campaign which could bring them more closer to Vietnamese customers.
SOLUTION
Digital communication campaign named “Salinda Summer” with the message “Trải nghiệm riêng biệt – Cân bằng cuộc sống”.
RESULT
”Salinda Summer” raised 625,000 reaches on social media platforms and also increased sales for Salinda in summer.
Social Content
- Total post: 25
- Total reach: 310,000
- Total engagement: 21,347

PR

KOLs
- Facebook and Instagram post: 6
- Total Facebook engagement: 33,815

Vlog
- Total Vlog view: 373,019
Landing Page
- Pageviews: 11,660
- Sessions: 7,557
- Web traffic: 6,787
- Link: https://summer.salindaresort.com/
