Sài Gòn Special 2016


Saigon Special (re-launching campaign 2016)



Scope of Work:

  • Digital & PR planning
  • Content production
  • Web design & development
  • Media performance

Saigon Special rolled out new look in May 2016. Our work is creating a landing page to introduce its transformation so as to increase product awareness.

We designed this landing page featuring product’s color (Green – the natural characteristic of beer ingredients) and Dragon icon which represents the pride of Vietnamese spirit.

The contents include 3 sections: product’s information, Dragon story (product’s new look) and gallery.

Saigon Special is the Vietnamese premium lager belonging to 142-year-old SABECO beer brand (2016).

< Back for more