Campaign: NGÔI NHÀ BƯƠM BƯỚM
Client:
Lotte EntertainmentScope of Work:
- Digital Content Management
- Digital Media Management (Media Booking, Group Seeding, PR)
Ngoi nha buom buom is a rom-com movie with meaningful messages about love, family, that in the end, love won against social prejudice.
The problem for the media is to balance all of these factors: amusing - attractive - intrigued - humance.
Having this idea, Xanh has created a communication roadmap below:
PHASE 1: AMUSING - STORY OF TWO PEOPLE






PHASE 2: ATTRACTIVE - INTRIGUED - STORY OF TWO FAMIILIES














PHASE PHASE 3: CONVEY HUMANE VALUE - STORY OF US








