Movie Communication

Campaign: NGÔI NHÀ BƯƠM BƯỚM

Client:

Lotte Entertainment

Scope of Work:

  • Digital Content Management
  • Digital Media Management (Media Booking, Group Seeding, PR)
Ngoi nha buom buom is a rom-com movie with meaningful messages about love, family, that in the end, love won against social prejudice. The problem for the media is to balance all of these factors: amusing - attractive - intrigued - humance. Having this idea, Xanh has created a communication roadmap below:

PHASE 1: AMUSING - STORY OF TWO PEOPLE

  • Use the story of love and marriage of Lien Binh Phat and Hoang Yen Chibi as the main media material to create discussion about the young people's opinion on love: whether love is married or not, why is married, can we love and get married?
  • PHASE 2: ATTRACTIVE - INTRIGUED - STORY OF TWO FAMIILIES

  • Revealed about the "abnormal" family as an attraction of the film. How the relationship between Thanh Loc and Quang Minh will be when facing an ordinary family by standards society. The discussion expanded to cover family topics, the story of the mother-in-law, parents and children.
  • Movie premiere event with a large gathering of celebs and various large and small media stations.
  • PHASE PHASE 3: CONVEY HUMANE VALUE - STORY OF US

  • The interviews video shows the audience's feelings about the premiere with a lot of different emotional states ranging from humor, fun to thoughtful moments with tears about messages, human values of the movie
  • Revealing interesting scenes in the film, using these humorous and touching materials to cause media effects in a way that touches the feelings and personal life of each person, showing them the part somehow his story and create the desire to go to theaters to enjoy the movie.
  • Video

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